) ". ( , : " : ' !' -- ".) - - . , , . 1964. Beatles, Stones, Hermits, Searchers 1776 ! , '64, , , " , ". ! , . "feeling" (, ). , "feeling" 'I Want To Hold Your Hand' (" "). . 18 1964 "" #45. , , , c #1. 7 'She Loves You', , , 'Can`t Buy Me Love'. , , Capitol. , - , " ". , , " " . - . - , . - Daily News, " . , , 100%- , ". 1964 ( , ), . : , , . , . Hollywood Palas, , . , : " . , , " (!). , , : " -- , , ". , . , , -- , - , . ( -: !) 637 (50 -- ), 15000. , . '64 , , - . , , : " , ... , , ... 17 , - ". , ! , -, -: 'Time Is On My Side' (" ") 6 . , , , 70- . . , , Herman`s Hermits, Hollies ( ), Dave Clark 5 ( 14 ), Gerry and the Pacemakers Searchers ( ). , . , . . , Bobby Vee, - , . , . , , , . Everly Brothers, , , ( 'Ebony Eyes' -- " "). 1957, 'Bye Bye Love', : 'Wake Up Little Susie', 'All I Have To Do Is Dream', 'Bird Dog', 'Cathy`s Clown', 'Walk Right Back', 'No One Can Make My Sunshine Smile'. , . , '65 , , , : 'Price Of Love' 'Love Is Strange' ( 56- ). , , , . , , . Roy Orbison, , , , , . , , , , , . , : , . , 'Only The Lonely' (" " -- 1960), 'Runnin` Scared' (" ") 'It`s Over' (" ") . , - -. -- 'In Dreams', 'Oh, Pretty Woman', 'Too Soon To Know' . -- 1967 . , , . , . -, , . , , Beach Boys, . , "". , , , , . (Dennis Wilson) -- . Brian Carl , , . (Mike Love) (Al Jardine) , -- . , -. "". . , , , , . . 'Surfin` USA' ( 'Sweet Little Sixteen' ) 'Surfer Girl'; 'Fun, Fun, Fun' 'I Get Around'; '409' 'Little Deuce Coupe'; ... , -- 'California Girls'; 'When I Crow` Up To Be A Man' 'Wouldn`t It Be Nice'. - ", ". , -- dalce vita ( ), . -- . , . 20 1962 'Surfin` Safari', , - 'I Get Around' 1964. , 1966 . '66 , , . 'Good Vibrations' 'PET SOUNDS', . : , . . "Tamla" "Motown", -- "Stax". . , , , , - . ( ; -- , Motortown -- "Motown"), . , -- , 1960 , , -- . Miracles (), (Smokey Robinson), . , ( 'Money', (Barrett Strong) 1960, ). , : 'Shop Around' (#2) 'Way Over There'. 'Please Mr.Postman' (#1 1961) 'Do You Love Me' (#2 1962) Marvelettes (), Mary Wells Eddie Holland'a. , , Ruffin -- , -- Lamont Dozier ( , - - , ), Junior Walker, the Temptations . , . , , , , , . 1963 : 'Finger-Tips' "" ('Little' Stevie Wonder), 'Heatwave' by Martha (Reeves) & the Vandellas, 'Mickey`s Monkey' the Miracles 'Two Lovers' . , -- , , . 1964 , , . Supremes: 'Where Did Our Love Go?', 'Baby Love' 'Come And See About Me' #3, #3, #1 . 'Two Lovers' #5 . 1966, '64 , . -- , , Marvin Gaye, the Four Tops, the Temptations, Martha and Vandellas , , Supremes. , 70- (Diana Ross). , -- Norman Whitfield, , "- ", , 60- . , . ""? , . -. ... , . , Ian Hoare "The Soul Book" (1975) : " ? : 60- , -- ; -- ; ". (, , ), -- --: , , ( "") , , , . , , . . , , : , . " , machismo ( -- ) (James Brown), - (Roberta Flack), Jackson 5 the Ohio Players. ? , , , . " , , -- , -- , . , -, , " " "--"". , "" "", , "" "". , , 60- , , . . 'Mr. Pitiful', 'Respect', 'Fa Fa Fa Fa Fa' , 'In The Midnight Hour', 'Land Of A 1000 Dances', 'Mustang Sally', 'I`m A Midnight Mover' (Wilson Pickett), 'You Don`t Know Like I Know' 'Hold On I`m Coming' (Sam and Dave), 'Knock On Wood' (Eddie Floyd) 'Sweet Soul Music' (Arthur Conley). "ravers" ( rave -- ). "smoochers" ( smooch -- ). , 'My Girl' , 'When A Man Loves A Woman' (Percy Sledge) 'Down In The Valley' (Solomon Burke). . . : Atlantic Stax. , , . : Jim Stewart Estelle Axton, . Booker T and the MGs (MG -- " "), : . , "" , , . "-", " ". , 60- . . 10 1967 , , 'Dock Of The Bay'. , , . . 70- , (Isaak Hayes) 'Shaft', . 1976 . , 60- , , . James Brown . 50- 60- , , . , , 1963 , , . , , "" . . , , -- , -- , , , - , , -- . , , . . , . , , , Muhammad Ali , . , , --, , ! Soul Brother No.1. - 1963 ( 'Prisoner Of Love'), 'Papa`s Got A Brand New Bag' -- , -- (, -- 'Tutti Frutti', ). 'I Got You (I Feel Good)' 'It`s A Man`s, Man`s, Man`s World', . - , -. 60-, , 'Say It Loud (I`m Black And I`m Proud)' -- " ( )", , : 'Get Up I Feel Like Being A Sex Machine' -- " , -" .. , " -". Aretha Franklin : " -, , . , . ". , , -- , , 'Respect' (""). ( ). C.L.Franklin'a, , "-". , . , . , , . , , Ray Charles, , , , . , , . , , , --, -- , , , . 1959 'What`d I Say?' (" ?"), --. 'Hit The Road' (" ") , . -- , ('I Can`t Stop Loving You' -- " "). . , . . , . 1960 Columbia , " ", , . , , , . '66, Atlantic . , . 'I Never Loved A Man (The Way I Love You)' -- " (, )", , -- . : 'Respect', 'Baby I Love You', 'Natural Woman' '(Sweet Sweet Baby) Since You`ve Been Gone'. . 70- , -. , 'Natural Woman'. , , Supremes Four Tops : . - . , , , . , 60- - -, , , , , --. , , , , , . . -- . , , . : Blues Incorporated, , -, , - 60- . , , Charlie Watts, Dick Heckstall-Smith, Graham Bond, Jack Bruce, Ginger Baker, Long John Baldry, Paul Jones, Lee Jackson. Georgie Fame Blue Flames ( ) --, R&B . ( -- Clive Powell) , "". ( , ) : . , 1964 'Yeh Yeh' , , -, , , . . Manfred Mann , , : ( ) --. -, -- 'Smoke Stack Lightning' , "" . , -- '5-4-3-2-1' -- '64 #5 - "Ready Steady Go". , . (, ) -- , 'Doo Wah Diddy Diddy', 'Sha La La' 'Pretty Flamingo', , 60-. Yardbirds. , , , -- , , . 'For Your Love', , 1965 ( Graham Gouldman, Hollies Herman`s Hermits, 70- 10), 'For Your Love' , . Yardbirds. , . , . Yardbirds , -- 'Heart Full Of Soul', 'Evil Hearted You/Still I`m Sad', 'Shape Of Things' 'Over Under Sideways Down'. '66 Poul Samwell-Smith, - , , , . Yardbirds , 60- -- . , -, -, , , . -- , . , -, , , , . -, Yardbirds, -. , : Eric Clapton Cream; Jimmy Page 70- Led Zeppelin; a Jeff Beck, , , ; . Yardbirds, -- Bluesbreakers, John Mayall. , , . , , -- , , -- . -- John McVie, Peter Green Mick Fleetwood, Fleetwood Mac, Clapton Jack Bruce, Cream; Aynsley Dunbar Keef Hartley, , ; Hughie Flint, Tom' McGuinness', ex-Manfred Mann; Mick Taylor, . , -- , , , . . -, , , , . -, ( ) : , 2( , 4. -, . , , , , , , , 'The House Of The Rising Sun' -- " ". #1 , . Animals 60-. , . . , , "", (Eric Burdon). -. , : "Top of the Pops", , ! , ; , , -, ! -- 'I`m Crying', 'Don`t Let Me Be Misunderstood', 'We`ve Gotta Get Out Of This Place', 'It`s My Life' etc. -- , . (Alan Price) -- , , -- , , 'I Put A Spell On You' -- . Animals, , , ( -- Slade) , , . - -. , . , , , , , , , . . , -, " , , -- ". . , , . : Who ( ) Kinks ( ). "The kids are alright" -- " ", -- (Pete Townshend) the Who, 1966 . "", , -- , , , "". , , -- , -- ( ), , , , , , the Who , , Small Faces. . , . , 'I Can`t Explain' (" ") 'My Generation' (" "), , : " !" , : " ". , , " " ( 'Substitute'). , -- , (Roger Daltrey), (John Entwistle) (Keith Moon), -- , . , ( ) , , , . , ( -, -- -), -- , , , . , , ( 70- , -- !). , , 'TOMMY' -- -. , . (Ray Davies) . , . , Kinks 'You Really Got Me' (" "), #1 #10 . . , , , ("Kinks" -- ) , . , ('All Day And All Of The Night' -- " "), 'Tired Of Waiting For You' (" ") -- , . #1 -- #1 -- . , 'See My Friend', . , , '65! -- 'A Well Respected Man' (" "), , . , . -- . . - , -- 'Dedicated Follower Of Fashion' (" "). "" ( , ); -- 'Sunny Afternoon' (" ") ; 'Dead End Street' ("") ; 'Waterloo Sunset' (" ") , ; 'Autumn Almanac' (" ") . , , , "". , ('TOMMY'), 'VILLAGE GREEN PRESERVATION SOCIETY' (" "), - . , , 60- . , . . , , 6000 , .  : 1967 -- 1970 . 1966 : . , , , , ( "rock" -- , ). , , . . -- . , . , , ? ? -- "-, ... , ..." 'This Boy' ( 'I Want To Hold Your Hand') -, Times!