cheskij, a
ne finansovyj ili tehnicheskij faktory. Vse zavisit ot Vas!


     <b>LITERATURA</b>
     1.   Jeffry   A.  Timmons.   New   Venture  Creation.  Third   Edition.
IRWIN.-1990,-677 p.
     2.   Rhonda   M.  Abrams.   The   Successful   Business  Plan:  Secrets
"Si-Strategies. The OASIS PRESS. -1991, -303 p.
     3. Johan S. V.  Bontje.  How to Create a  Plan  for Successful Business
Growth. AMACOM. -1990, -255 p.
     4. Collin Barrow. The Essence of  Small Business. PRENTICE HALL. -1993,
-197r.
     5.  William  G.  Dyer.  Team Building. Issues and  Alternatives. Second
Edition. Addison-Wesley Publishing Company. -1993. -171 p.
     6. S. D. Peterson. How to Leave Your Job &  Buy a Business of Your Own.
McGrow-NSH, Inc., -1993, -207 p.
     7.  Doil  D.  Kak  sozdat'  predpriyatie.  Rukovodstvo  dlya  menedzherov,
vkladchikov, ekonomicheskih sluzhb.- Tallinn. -1991 g.- 101s.
     8. Kotler F. Osnovy marketinga. Per. s  angl.- M.:Progress,  1990.- 736
s.
     9. Hejne P. |konomicheskij obraz  myshlenie  Per.  s angl. -M.:"Novosti",
1991.- 704 s.
     10. William J.Stolze. Start up. 2"nd Edition. Career Press. -1992, -191
p.
     [11]Substituty  -  zameniteli  tovarov.  Nel'zya  pryamolinejno  ponimat'
sushchnost'  substitutov  (zamenitelej):  naprimer,  elektrobritva  -  stanok s
lezviyami  ili naoborot.  Esli cena  elektrobritv nepomerno vozrastet, eto ne
obyazatel'no  privedet k proporcional'nomu rostu sprosa na stanki s lezviyami:
ved'  mozhno  prosto  nachat'  otrashchivat'  borodu  ili  pol'zovat'sya  uslugami
parikmahera. V etom  sluchae i "boroda"  i "parikmaher" yavlyayutsya substitutami
elektrobritvy.